Brand equity is a key driver for customer retention and ensuring they continue to purchase your products and services after the Covid 19 pandemic to achieve long term sustainability.
Brand equity is a key driver for customer retention and ensuring they continue to purchase your products and services after the Covid 19 pandemic to achieve long term sustainability.
The COVID-19 pandemic and social distancing have profoundly disrupted consumer habits of communicating and shopping. It demands a paradigm shift in the traditional product/service design and operating model to satisfy the explicit and implicit needs of the customers!
People is considered the root cause of both success and failures of a company. Employees can directly impact on the company P&L and equity value. Prompted by social unrest and the Covid 19 pandemic, Hong Kong was rated the world's most overworked city, most stressed-out population, lowest happiness index and highest absenteeism rate! These factors cause fatigue and anxiety resulting in “lying flat” apathetic employees!
The market is like a battlefield! Faced with the VUCA (volatility, uncertainty, complexity, and ambiguity) business arena, Sun Tzu's
Art-of-War is a practical and proven “strategy deployment” model that can effectively neutralize the challenge of the VUCA.
Lee Kum Kee achieved quantum growth during the global turmoil by augmenting Sun Tzu Art-of-War with DPI Strategic Thinking Processes producing a highly effective strategy-deployment model.