BA (3D & Marketing) |
VICTOR S.C. YEONG Consultant Mr. Victor Yeong is known to his clients as a branding and marketing guru. For more than three decades, his Midas Touch has rejuvenated hundreds of brands and created billions of dollars of brand equity for his clients in China and across the Asia-Pacific region. Many of these brands are amongst the world's top 500 brands and top 500 Chinese famous brands. Noteworthy are Coca-Cola, Pepsi-Cola, Nabisco, Kent (cigarettes), Remy Martin, Martell, Hennessy, Cannon, BMW, Volkswagen, Volvo, Dongfeng, Bank of China, Tai Tai Le Chicken Essence, Snow Beer, President noodles, Lengsuanling toothpaste, Chongqing Aoni, and Shanghai Meilin Zhengguanghe Group, etc. Mr. Yeong held several senior executive positions in world-renowned 4A advertising groups such as Ogilvy & Mather, McCann, Lintas, Hakuhodo, and Havas Sports Marketing. His industry portfolio spanned from tobacco & alcohol to automobiles, real estate, FMCG, and technology. Mr. Yeong obtained a degree in 3D and marketing from the Hong Kong Polytechnic University and won many awards in the field of marketing and advertising. He is also a semi-professional photographer and audiophile critic, as well as a test reporter for "Car and Driver" magazine. |
Room 702, 7/F,
V Heun Building, 138 Queen’s Road Central, Hong Kong T: +852 2810 0360
Corporate experience:
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